Create a Lead Magnet Product

This article explains how to create a lead magnet on mycreator.page. Lead magnets are free offers used to collect contact information, typically in exchange for valuable content such as guides, templates, or resources.

What Is a Lead Magnet

A lead magnet is a free product that customers receive in exchange for providing their contact details, usually their email address.

It is commonly used for:

• Building an email list
• Offering free resources or downloads
• Attracting potential customers
• Starting a relationship with your audience

Unlike paid products, the goal of a lead magnet is lead generation rather than direct revenue.

To create a lead magnet:

1. Go to your Dashboard
2. Navigate to My Store
3. Open the Products section
4. Click “Add Product”
5. Select “Lead Magnet”

You will be taken to the product setup page.

Product Information

1. Product Name

Enter a clear and compelling name for your lead magnet.

Examples:

• Free eBook: 10 Productivity Hacks
• Social Media Checklist
• Beginner’s Guide to Freelancing

The name should clearly communicate the value of the offer.

2. Product Images

Upload a thumbnail image for your lead magnet.

• Use clean and professional visuals
• Mockups of the resource (e.g., eBook cover) work well

3. Product Description

Use the description field to explain what users will receive.

Include:

• What the content includes
• The benefit or outcome
• Why it is valuable

Even though it is free, a strong description increases conversions.

4. Pricing

Lead magnets must be free. So there is no field for setting price. It is by default set to be a free product.

5. Uploading Product Files

In the product files section, upload the files customers will receive after purchase.

• You can upload multiple files
• Files can be added using drag and drop or file selection
• All uploaded files will be available for download in the customer portal

Supported file formats include:

• PDF
• DOC and DOCX
• ZIP
• MP4 and MP3
• JPEG, PNG, and JPG

Make sure all files are final and ready for delivery before publishing.

You can also host the file elsewhere and use the download url. For very large files, we recommend using an external host like Google Drive or similar service.

6. Lead Collection Form Fields

You can configure what information you collect from customers during product download.

Default Fields

The following fields are always required and cannot be removed:

• User Name: Used to identify the order
• User Email: Used for order confirmation and product delivery

These fields are mandatory for all lead magnet forms to ensure proper delivery and communication.

Additional Fields

You can optionally collect extra information from user by adding custom fields.

Common use cases include:

• Phone number
• Business or company name
• Custom instructions or notes from the user

When to Use Additional Fields

Add extra fields only when necessary. Keeping checkout simple improves conversion rates.

Use additional fields when:

• You need more context to do further marketing
• You require specific user input before fulfillment
• You want to collect structured data for follow-up

Avoid adding unnecessary fields, as this can reduce the conversion rates.

7. Marketing Settings

You can configure SEO-related fields for your product:

• Meta title
• Meta description
• Open Graph image for social sharing

These help improve visibility when your product page is shared or indexed.

8. Add Product Reviews (Optional)

Product reviews are testimonials displayed on your product page. They provide social proof by showing feedback from customers or users of your product.

Reviews can help:

• Increase trust and credibility
• Highlight real results or benefits
• Improve conversion rates

To create a new review:

1. Click “Add Product Review”
2. A new review entry will appear with default content
3. Update the fields with your own information

Each review consists of several fields that you can customize.

Star Rating

• Set a rating between 1 and 5 stars
• The default rating is 5 stars
• Use realistic ratings to maintain credibility

Reviewer Photo

• Upload an image of the reviewer
• Using a real photo increases authenticity
• Recommended image size is approximately 500 by 500 pixels
• Supported formats include: PNG, JPG, GIF & SVG

Reviewer Name

• Enter the name of the reviewer
• Maximum length is typically 60 characters
• Default value is “Anonymous Reviewer”

Use real names when possible and only with permission.

Review Text

Write the content of the review using the text editor.

A strong review usually includes:

• What the customer liked
• Specific outcomes or benefits
• A recommendation or endorsement

You can format the text using:

• Bold or italic text
• Bullet points
• Structured paragraphs

Adding Multiple Reviews

You can add more reviews by repeating the process. There is no limit but adding too many reviews can make your sales page too long and bounce rate can be higher.

9. Setup Email Automation (Optional)

Email automation allows you to send follow-up emails to customers after they make a download, helping you improve engagement, provide value, and increase sales. It can be used for:

• Welcoming new customers
• Delivering additional instructions or resources
• Sharing tips or onboarding guidance
• Promoting related products or upsells
• Requesting feedback or reviews

Emails are sent based on timing you define, such as hours or days after purchase.

Creating an Email Campaign

To create your first automated email:

1. Click “Create Email Campaign”
2. A new campaign will be added
3. You can create up to three campaigns per product

Each campaign represents one email in your sequence.

Configuring an Email Campaign

Each campaign includes several fields that control how and when the email is sent.

Campaign Name

Give your campaign a clear and descriptive name.

Examples:

• Day 1 Welcome
• Day 3 Tips
• Day 7 Upsell

Naming helps you manage and organize multiple emails.

Timing

Set when the email should be sent after a purchase.

• You can choose minutes, hours, or days
• Example timings:
  • 1 day after purchase
  • 3 days after purchase
  • 7 days after purchase

Spacing emails properly improves engagement and avoids overwhelming customers.

Subject Line

Write the subject line that appears in the customer’s inbox.

You can use placeholders to personalize the email:

• {{customerName}}
• {{productName}}
• {{myName}}

A clear and relevant subject line increases open rates.

Email Content

Write the body of the email using the text editor.

You can include dynamic placeholders such as:

• {{customerName}} — Customer’s name
• {{productName}} — Product name
• {{myName}} — Your name
• {{storeUrl}} — Your store link
• {{unsubscribeUrl}} — Unsubscribe link
• {{currentDate}} — Current date

These placeholders are automatically replaced with real data when the email is sent.

Adding Multiple Emails

You can create up to three emails per product.

To add more:

1. Click “Add Another Email”
2. Configure each campaign with different timing

A typical sequence might include:

• A welcome email
• A follow-up with additional value
• A final email with an upsell or feedback request

Previewing Emails

Before activating your campaign:

• Use the preview option to see how the email will look
• Confirm that placeholders are displayed correctly
• Check formatting and readability

Previewing helps ensure a smooth customer experience.

Publishing Your Product

Once you have completed all required fields, click “Publish” when your product is ready. It will be published instantly and your product will be visible on your store page and available for purchase.